Inspired by Joseph Campbell’s Hero Journey, Sachs lays out a story model any brand or cause can use to get its message heard, and explains why stories must be not just told, but lived. So pay close attention to the hero’s journey, and especially the myth gap. Many authors are unfamiliar with the myth gap, or the key elements to mythology stories and recreating them in modern settings. Authors who study it learn to recreate a better world, rather than the marketed formula that seems a dime a dozen.

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