Sharing these tips on how to market Non-Fiction novels is Cathy Yardley, author of eighteen traditionally published romance, women’s fiction, and urban fantasy novels. She’s also a developmental editor and writing coach at

The most important factor in creating an effective marketing plan for your book is to identify your ideal reader, and target them specifically. The more broad your target, the more diffuse your message will be… and ultimately, the less impact it will have.

How do You Figure Out Who Your “Ideal” Reader Is?

  1. Identify your topic. What topic-related problem is addressed in your book? Generally an audience reads Non-Fiction because they have questions. What answers does your manuscript provide?
  2. What is the outcome behind the need? Non-fiction books, like any “product”, don’t sell features – they sell outcomes.
  3. What is book’s tone and personality? Is your book academic? Is it irreverent? What sort of tone does your book project – and consequently, what audience would most appreciate it?

The article continues on to explain how Non-Fiction authors create a “Targeted Marketing Plan” designed specifically to connect the author to their audience.

Contributor Helen Sedwick adds Non-Fiction authors should consider these elements before writing.

“Writers [should] research existing books that cover their topic and find a way to distinguish their books from the competition, or even better, complement the books already on the market. Do they approach the problem differently, offer new research, challenge old assumptions, teach a new set of skills? In short, writers should:
• choose a topic where they have something unique to contribute,
• research the competition to identify an empty niche, and
• write a book that is useful and informative.”

For the full interview click here